Internet advertising market in Russia

In October 2007,. Agency DISCOVERY Research Group conducted a study of Internet advertising market in Russia.

According to the Association of Communications Agencies of Russia, in 2006. Russian companies have spent on media advertising in the network $ 100 million. In contextual advertising network has been spent roughly $ 110 million. That is, the total market of $ 210 million, equivalent to about 3 % of the total advertising market.

In the I half of 2007. to share content had 58% of all spending on advertising companies on the web ($ 88 million. ), And the amount of the cost of media- online advertising in this period amounted to about $ 63 million. The growth rate of online advertising market over the period amounted to 52%.

According to forecasts of the IG ' Aton ', at the end of 2007. the share of Internet advertising will total 3.7% of the advertising market ($ 300 million) in 2010 - 7.5 % ($ 1 billion ) in 2015 - 10 % ($ 2.1 billion ).

It is predicted that in 2008 the share of total Internet advertising budgets of Russian advertisers will reach 4.9%, and the volume segment of Internet advertising will be $ 500 million. In 2008, Internet advertising will overtake radio broadcast in Russia, the share of which will have 4.8% of advertising costs, and come close to the share of total spending of all companies on advertising to advertising in newspapers (5.1%).

Contextual advertising is now around 55% of total online advertising market in Russia is the most actively growing sector. The impressive growth of this sector is due to increase in advertising costs for small and medium-sized businesses, whose members believe that this channel is the best way contributes to the increase in sales. In contrast, large advertisers spend an average of contextual advertising is not more than 5% of their budgets on Internet advertising.

In 2006, the largest FMCG- brands just tried to use the online advertising in their media mixes, which accounted for only 9% of all revenues from advertising on the Web. It is expected that by the end of 2007. share of FMCG- brands in the online advertising will grow to 12%.

In the IT sector in online advertising spending already accounts for 15-20% of total advertising budgets in telecom - 12-15 %, in the automotive sector - 10%.

In the future, the leading online advertisers will be auto dealers and automakers (they have 18% of all measured banneropokazov ), telecommunications (15 %) and financial services sector (13%).
internet. ru.